SEO Tools: Pros and Cons
SEO Software: Pros and Cons
One of the popular trends in a nowadays SEO is a tendency to abandon using automated SEO tools. It is even said that using automated tools can harm your SEO stats. On the other hand, search engine optimization is a sphere where the amount of dull routine actions is immense. Performing all of it manually is much more complex and is a real waste of time. So in this text we will split different SEO software into groups basing on its purpose and will try to determine which tasks can be performed manually indeed, and which ones are better to do automatically.
1) Content creation. There are hundreds of products that supply automatic synonymizing of any given text. There are products that even claim to create human-readable texts created 100% automatically. Obviously, until computers will begin to understand the sense of a text, they won’t be able to offer a more or less good automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, instead of putting those funds into some “powerful” tool that does this automatically.
2) Gaining backlinks. This is the second vital SEO task, though somebody could name it the first. A quality link building requires you to consider hundreds of possible linking partners and filtering only those sites that are closely related to your one, with a quality text and a trust rating at the same time. This work can be made automatic a bit, since you don’t have to discover possible linking platforms by hand. Though, the final conclusion still is upon you. It is you who should investigate the quality of websites and rank their relevance to your website. Finding link partners is as low as 10% of the entire work. The rest is performed manually.
3) Monitoring search engine rank. Generally, you use this to value your efforts – whether you’re doing ok, or your activity doesn’t fit the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need such a large depth. If your site isn’t found within the first 20-30 positions – nobody locates it anyway. So in a SEO practice it is better to limit web ranking checks with first 4-5 pages. However, if there is a large amount of keywords to check, the process may still use up a large amount of time. And here is where the automation is really needed! With an automated SERP monitor you can save a lot of of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly applications, to avoid potential problems with your IP being blocked by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keywords related to your sphere is another task that is automated easily. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can keep a bunch of time and lose virtually nothing. There are many ways of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO work needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.